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Expenditure on international products, ranging from flight tickets and hotels to attractions, has doubled in 2023 over 2022. 
Singapore and Japan were most popular among Indonesians, but Vietnam has shown to be a strong contender, noted Traveloka’s CEO transport, Iko Putera.
“The strong demand to visit Vietnam is because Sapa and Danang are becoming viral on social media – (this shows) that people always look for new experiences and are keen to (discover) new hidden gems,” said Iko.
He added that Vietnam’s affordability was also a key factor, especially as airfares and hotel rates are more affordable than that of other South-east Asian destinations.
Yento Chen, CEO, Destination Tour Indonesia, opined that Vietnam draws Indonesian travellers with its diverse offerings – from both green and snowy landscapes to culture and culinary – without the need to travel long distances.
While tours to Halong Bay, Ho Chi Minh City and Hanoi were popular once, Sapa and Phu Quoc are now winning hearts, particularly for winter breaks, according to Yento.
He added that Vietnam “appeals to incentive groups as well as families and adventure travellers” as the country offers “more experiential travel”, which is highly sought after by Indonesians.
The five-day tour package to Sapa is the most popular at G-Tour, shared tour manager Angelina Samudera, with most bookings being made between December and February during the snow season.
“Sapa is the perfect destination for Indonesians who want to see snow because it is close by, (has) easy access, and (is) visa-free. The price is affordable but the facilities are quite complete,” stated Angelina.
G-Tour has seen a 20 to 30 per cent rise in bookings for Vietnam in 2023, and Angelina hopes to nurture this growth by creating attractive packages combining Hanoi, Halong Bay and Sapa. Setting its target on young travellers seeking adventure, the company is also developing new packages to Danang and its surroundings.
(Source: By Tiara Maharani, TTGAsia.com; Posted on 12 March, 2024)